About the Production
Paddy Power is one of the UK and Ireland's most recognised betting brands, known for its bold, irreverent advertising across TV, radio, and cinema. These short-form campaigns demanded fast turnarounds and end-to-end audio production — from voiceover recording through to final delivery.
My Contribution
I handled full audio production across multiple Paddy Power campaigns, managing the entire workflow from VO recording to final master. \n \n Sessions involved recording talent in-booth or remotely via CleanFeed, with producers joining on Zoom — often coordinating multiple stakeholders simultaneously. I then sound designed each spot and mixed and mastered to broadcast spec for TV, radio, and cinema delivery formats, with most projects turned around same-day.